deadmau5 releases digital collectibles
deadmau5 today announced a limited series of digital collectibles will be released on the WAX Blockchain. The series, launched by the team behind blockchain music project Emanate, launches December 16th.
What are deadmau5 digital collectibles?
The deadmau5 series of digital collectibles using NFT technology, are among the first rare and authentic digital collectibles for the emerging virtual music industry. Because NFTs trade on the blockchain, it ensures that each deadmau5 collectible is 100% verifiable as authentic.
Blockchain technology allows collectors to buy and sell digital deadmau5 collectibles, and on marketplaces such as the Worldwide Asset Exchange (WAX.io) the holders can trade them with others, sell them on marketplaces, and showcase their inventory on social media.
The ‘jewel in the crown’ of the series is the UltraRare collaborative audio-reactive artwork with renowned XR artist, Sutu Eats Flies and an original digital artwork is also up for auction on Superrare.co, where unique audio/visual works have sold for upwards of $20,000 USD.
A new paradigm in blockchain
This is not deadmau5’s first foray into blockchain. His career-long manager, Dean Wilson has been working behind the scenes with the Emanate team since 2019 and his record label, mau5trap records is adding more than 600 catalogue tracks to the Emanate.live platform. The dance music legend also played the virtual launch party of the p2p music sharing platform, Audius, last month.
While several underground artists have been successful in creating new post-covid revenue streams with NFTs in the last year, this series represents the first true blockchain-based ‘digital merch’ offering by any high profile artist, that’s verifiable and tradable on the blockchain.
About the deadmau5 NFT sale
The first piece to go on-sale will be the one-of-one Superrare on Friday December 11th, followed by the WAX sale kicking off on December 16th with two pack sizes from $9.99 for 10 pieces.
Past NFT pack sales on WAX have sold out in as quickly as 9 minutes, and very high demand is anticipated for the music legend’s first-ever NFT sale. Working with creative agency, Rising, each pack has a mixture of eye-catching pieces with a random chance of getting a scarce collectible.
Once collectors have NFTs or packs, they can sell and trade them on WAX-powered marketplaces and apps. WAX NFTs have sold on secondary marketplaces for over $5,000.
Details can be found at on.wax.io/deadmau5