The electronic producer announced a partnership today with banking, NFT and digital currency company Zytara for a branded, digital banking endeavor. Through this initiative, users will be able to employ deadmau5-branded physical and virtual debit cards at over 45 million merchants around the world.

Additionally, a deadmau5-branded banking app, including a variety of deadmau5 skins applied the Zytara app, will allow fans to connect with deadmau5’s online stores, merchandise, concerts, pop-ups and in-game purchases. Zytara products will also be integrated within the artist’s streaming and online channels. Find more information about the project in the introductory video below.

“I’m always on the look-out for ways to use technology to change experiences,” deadmau5 says in a statement, “which is why I was really excited when Zytara came my way—no one else is thinking about banking the way they are by making it easy to hold and transact in crypto, NFTs, and stablecoins, in addition to fiat currency. As a gamer and music artist who loves tech, Zytara has created a real user-friendly world for digital life.”

Read the full article on Billboard.com.